InterMundial and Mochileros TV host the first business-to-influencer tourism meeting in Spain

Fitur, the essential event for the Spanish tourism sector, is opening up in 2019 to new players in the world of tourism with an innovative format of networking to be held on January 23rd—the first of the trade days at the fair—at the InterMundial stand, Hall 10 at IFEMA. More than 100 influencers will gather there for the 1st edition of the Digital Influencers Speed Networking (DISN), the first B2i (Business to Influencers) event in Spain.

The digital marketing agency and travel blog Mochileros TV and InterMundial, a leading Spanish multinational in travel and sports insurance, are committed to taking tourism to the next level beyond classic marketing concepts like B2B (Business to Business) and B2C (Business to Consumer). Both companies have partnered to launch a networking event that will consist of a 120-minute micro-session meetings 8-minute.

According to FITUR director Ana Larrañaga“the number of influencers attending the tourism fair in Madrid each year has increased exponentially, and their power and influence have continued to grow as well, especially in the tourism industry, so this initiative will undoubtedly have a significant impact.”

Capturing the 3.0 audience

The DISN aims to reinforce the idea that influencers are an important tool for building brands' 3.0 audiences. The organizers of this event, a first for a Spanish tourism fair, believe that the tourism sector must take into account the power of influencermarketing, a shift that is already fully impacting standard marketing practices in terms of audience (business to consumers) or offline and onlineevents. According to the Zenthinela group of advertising company executives, influencer marketing already accounts for 5.8% of digital investment.

“With this new space within the FITUR professional program, DISN addresses a clear need by giving a voice and visibility to these new players, providing a great opportunity for public and private sector companies looking to build relationships and do business with prominent influencers in the tourism industry,” says Alberto Menéndez of Mochileros TV.

For Manuel López, CEO of InterMundial, the event “responds to the clear need to include travel bloggers and influencers as frontline players within the tourism sector.”

Along these lines, the head of the Spanish insurance company notes that InterMundial recognized the potential of this business early on and committed to it by “making the more than 140 square meters of our FITUR stand available to both tourism companies and influencers”.

A business opportunity

The DISN will feature more than a hundred digital influencers and tourism companies in productive mini-business meetings aimed primarily at networking and closing deals.

Well-known travel agencies, flight search engines, and leading rural tourism companies, among others, will be some of the key participants in this first edition of the Digital Influencers Speed Networking (DISN) event, debuting at the Madrid trade fair.

The ‘2018 Influencer Marketing Study in Spain’ by the consultancy BrandManic reveals that 95% of brands that invest in influencer advertising will continue to do so or will increase their investment in this type of marketing. “Companies that fail to commit to agile and authentic influencer marketing will make the mistake of falling behind in this new landscape where their potential customers are,” concludes Iosu López of Mochileros TV.

Event: DISN (Digital Influencer Speed Networking)

https://disn.es/

Date and time: Wednesday, January 23rd from 11:30 AM to 1:30 PM

Location: InterMundial booth (HALL 10 - BOOTH 10 E 06)

About InterMundial

InterMundial is the leading insurance broker specializing in sports and tourism in Spain. It has offices in Spain's major tourist cities and 7 international commercial branches (United Kingdom, France, Italy, Portugal, Mexico, Brazil, Colombia, and Poland).