Using the hashtag #travelhacks, the campaign showcases the improvised solutions travelers come up with for common travel problems.
InterMundial, a specialist in travel insurance, debuts "Expert Travelers", an online communication campaign to raise awareness about the importance of purchasing travel insurance.
The campaign, which uses a humorous tone, revolves around three spots produced by the Madrid-based production company Puerta Seis Tv, creators of audiovisual pieces for brands like Duracell and Nova Televisión, among others. Each spot features an "expert traveler" who claims they don't need insurance as long as they can survive any travel incident with their clever hacks, which ultimately prove to be quite useless.
With this campaign, InterMundial aims to refresh the image of the insurance world, breaking the stereotypes that sometimes surround the sector and bringing it closer to a wider audience.
#Travelhacks, the art of survival
Wearing three layers of clothes to avoid checking luggage, setting up a chill-out zone in the office to forget you didn't get a vacation, buying clothes at the hotel shop because your bags were lost… These are examples of hacks to overcome problems that can arise during a trip, which the campaign categorizes under the hashtag #travelhacks—those improvised and implausible solutions travelers use to try and solve a problem while on the road.
The campaign also includes a giveaway for a trip to Lanzarote for two people (travel insurance included). To enter the giveaway, you must take the expert traveler quiz on the campaign microsite, which proposes different "travel hacks" to solve common travel problems. The giveaway is held in collaboration with the travel agency Pangea The Travel Store.
With this campaign, InterMundial wants to highlight how common "travel hacks" are and demonstrate the importance of having travel insurance so that a trip stops being a matter of survival and becomes simply an experience to live and enjoy.
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