InterMundial Seguros launches "I Like," a special communication campaign for Valentine's Day

Through a video featuring its employees, the company brings social media "likes" into the real world to champion the importance of face-to-face communication

InterMundial Seguros, a broker specializing in travel insurance, is debuting "I Like," a communication campaign aimed at clients and the general public. The campaign centers on a video in which employees, emulating social media interactions, give a "like" to their colleagues by sharing what they value most about working as a team.

It seems easier to click "like" on social media -and with 4.2 million "likes" given on Instagram every day, according to the platform's own statistics- than to say it directly to the people around us. Based on this premise, InterMundial Seguros has developed the "I Like" campaign, with the goal of challenging people to express what they appreciate about those around them. To do this, employees told each other what they value most about working together, thanking one another for the time they dedicate to each other every day; the initiative was captured in a video shared on social media.

"Passion is the differentiating factor in all relationships, both personal and professional. In the professional sphere, it is also what makes our clients and policyholders feel the difference," says Manu López, Chief Digital Officer at InterMundial Seguros. "At InterMundial Seguros, we know this, which is why we have a team that loves their work and gives their best every day. That is why we wanted to take advantage of Valentine's Day to showcase that passion we feel."

The campaign has also been extended to the company's clients, who received a personalized "like" through an email campaign. In this way, InterMundial Seguros thanked its more than 34 million policyholders and over 6,000 tourism companies for the trust they have placed in the company by choosing its travel insurance.

Watch the "I Like" video